Hui logo on mobile phone

Hui Car Share

Hui is the largest car sharing program in Hawaii. It’s a round-trip car service that gives you all of the benefits of driving your own car, but without the cost and hassle that comes with it.

We developed an identity system that reveals itself through simple touches of movement that capture the energy and enthusiasm Hui brings to the market.

The logo depicts flexibility with the community. The dot over the “i” represent both the starting and end points for the rental of the car. The echoing rings express a rolling movement to take you where you need to go.

The result is an identity that can respond, shift, and adapt to a variety form of mediums.

Art Direction  •  Brand Identity

Hui stationery mockup

Hui styleduide layout

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