Aqua-Aston

Aqua-Aston

A full-service hotel to condominium resorts in Hawaii and the U.S. mainland. Aqua-Aston Hospitality manages more than 40 properties across five distinct brands designed to suit any lifestyle, taste or budget.

Business Goal: Looking to differentiate themselves in an increasingly overcrowded marketplace. Increase suite bookings across all US-based Aqua Aston properties (Hawaii and Orlando).

Communication Objectives: Increase awareness of Aqua-Aston as having the largest selection of suites. Drive visits to dedicated website landing page. Drive conversion among suites via 15% off promotion.

Art Direction  •  Web

Audience: Younger travelers are an opportunity. In a comparison by age of respondents who choose a suite for a 5+ night leisure trip, more of the younger respondents (ages 18-34 years) expressed favor in this room type.

What is your preferred type of hotel for a leisure trip of 5+ nights?

 

Upscale hotel with bedroom suite & full kitchen

Creative execution:
VACATION BIGGER
Vacation in a suite and you’re living large, ready for big and sometimes surprising experiences that delight the senses.

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